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4Ps of Marketing

Angelina Richardson

 

During this project, I collaborated with Jessica to show the process of promotion in a simpler version. We choose Urban Outfitters as our store and Calvin Klein as our business we are promoting. We chose the classic Calvin Klein Jeans crew neck sweatshirt and a matching set of Calvin Klein underwear. The promotion was geared around Christmas time on the weekends for a month straight for your loved ones. We specifically choose gender neutral items for anyone and everyone to get this promotion.

Overall, I enjoyed this project, I thought it was cool to be in the mindset of promoting retail items. No other class would have showed you the background information of a retail store, like this one. We started from scratch with picking a store, its location, the item we are promoting, the special offer, and the exclusive gift. Somehow, we ended up with a beautiful presentation and a deal you could not beat!


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